When prospective clients ask ChatGPT, Claude, or Perplexity which attorney to hire, your firm should be cited — not overlooked. We change that.
The next generation of high-value clients is searching differently. Is your firm ready?
When potential clients ask ChatGPT, Claude, or Perplexity for attorney recommendations, your firm often doesn't appear — regardless of reputation, experience, or Google rankings.
That gap represents a measurable loss. AI-referred clients convert 4–5× higher than traditional search traffic because the AI has already framed why a specific firm should be hired. Nearly half of consumers now use AI to inform legal and professional decisions.
Many well-established firms are effectively invisible to these systems, while less qualified competitors receive consistent citations. The difference isn't legal expertise — it's whether your content is structured for AI retrieval and recommendation.
The shift to AI-powered search is the biggest change in how clients find attorneys since Google transformed legal marketing.
Three engagement models designed to meet varying needs and timelines.
Current AI citation assessment across all major platforms.
Get Snapshot30-day proof-of-concept implementation.
Begin PilotComprehensive site-wide optimization.
Discuss EngagementA repeatable, evidence-based process for improving AI visibility and recommendation frequency.
We evaluate how your firm appears across ChatGPT, Claude, Perplexity, Gemini, and Grok using practice-area-specific queries. This establishes your current citation baseline and identifies competitors receiving AI recommendations in your place.
We assess your existing content against AI retrieval criteria, identifying structural limitations that prevent consistent citation. This includes information architecture, authority signals, quotable statements, and semantic focus — the elements AI systems rely on when generating recommendations.
We develop AI-optimized content and deliver it as implementation-ready materials. This includes page rewrites, structured FAQs, supporting articles, and clear implementation guidance. We provide the strategy and content — you retain full control of your website.
We conduct recurring testing to measure changes in citation frequency and visibility across AI platforms. You receive concise reports detailing progress, competitor movement, and prioritized recommendations as AI systems continue to evolve.
For firms that meet these criteria, an AI Visibility Report provides a clear view of where opportunities exist — and where they are currently being missed.
Request SnapshotCommon questions about AI Visibility Optimization and our services.
AI Search Optimization (also called Generative Engine Optimization or GEO) is the practice of structuring content so AI language models — such as ChatGPT, Claude, Perplexity, and Google's AI Overviews — can effectively retrieve, cite, and recommend your firm when users ask for attorney recommendations.
Unlike traditional SEO which targets search engine rankings, this approach focuses on content architecture that AI systems can parse and quote: FAQ formatting, explicit authority markers, quotable claims with evidence, and clear topical boundaries.
Traditional SEO optimizes for search engine algorithms that rank pages based on keywords, backlinks, and technical factors. AI search optimization works differently — it prepares content for AI models that generate natural language responses by retrieving and synthesizing information from multiple sources.
A site can rank well in Google but be invisible to ChatGPT if content isn't structured for AI retrieval. The signals are different: structured question-answer formats, explicit credentials, quotable statements, and semantic clarity.
Initial improvements typically appear within 90–120 days. AI platforms need time to re-index content and incorporate structural changes into their retrieval systems.
Our pilot engagement provides a 30-day proof of concept for homepage and priority page optimization. Full site implementations follow a 90-day timeline with monthly progress tracking across all major AI platforms.
We cannot guarantee specific rankings or citation frequency, as AI algorithms are proprietary and change regularly. What we guarantee is that your content will be structured according to proven optimization principles that maximize citation probability.
Our clients typically see measurable improvement in AI visibility within the expected timeframe. We provide monthly testing reports showing citation frequency across platforms and competitive positioning changes.
AI optimization typically improves traditional SEO performance as well. The principles overlap: clear content structure, authoritative information, strong topical focus, and user-focused formatting benefit both search engines and AI models.
We analyze current SEO performance before implementation and monitor both traditional rankings and AI citations throughout the engagement.
Not necessarily. Our initial engagement focuses on your homepage and one priority service page as a proof of concept. Many firms achieve meaningful results through strategic optimization of high-impact pages without a full site overhaul.
Full implementation can extend to all practice area pages, attorney biographies, and blog content, but we prioritize updates based on potential impact and your firm's timeline.
AI Search Optimization complements traditional SEO rather than replacing it. Many of our clients continue working with their existing SEO providers while we focus on AI-specific content structuring.
We can coordinate with your current agency to ensure alignment or work independently on content updates that do not interfere with ongoing SEO efforts.
We systematically test your firm's visibility across ChatGPT, Claude, Perplexity, Gemini, and Grok using practice-area-specific queries. Monthly reports document citation frequency, competitor positioning, and which content AI platforms quote or recommend.
Our methodology applies to law firms across all practice areas where prospective clients use AI for research — including estate planning, business law, family law, personal injury, real estate, intellectual property, and employment law.
After the 30-day pilot, you receive a comprehensive report detailing AI visibility changes and prioritized recommendations. From there, you have three options:
Yes. Although based in Wisconsin, we work with law firms nationwide. AI optimization is conducted remotely through content analysis, strategic recommendations, and delivery of implementation-ready documents — geographic proximity is never a barrier.
The initial engagement begins with a 60–90 minute consultation to review practice areas, competitive positioning, and strategic goals. After that, periodic content review — typically 2–3 hours over 30–90 days — ensures accuracy of attorney credentials and practice descriptions.
All content is delivered as implementation-ready documents. Your team or web developer applies the updates, so you retain full control of your website throughout the process.
Receive a comprehensive analysis of your firm's current AI citation performance within 48 hours.
Your complimentary report documents your firm's current visibility across major AI platforms, identifies competitors receiving citations in your practice areas, and provides specific recommendations. There is no obligation to engage — the report is yours to keep and implement independently if you prefer.